Production Company:
Avalon Factual

Commissioning Broadcaster:
Channel 4

Series Breakdown:
S1 1 x 60

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Three famous faces take part in a life-changing challenge to improve their memories. The celebrities, who have different problems with their memory that seriously impact their life, are going to tackle their issues head on and see if they can become memory athletes in just two weeks. It could change the way they think forever.

To do so, they will be introduced to the extraordinary methods of a memory tutor and will take part in a unique memory competition designed to change the way they use their memories.

Before they compete against each other in a grand finale, they will have been challenged to learn hundreds of facts on a subject they previously knew nothing about. But when the pressure is on….Who will remember the most?

“It’s brilliant watching Joey, Gok and Valerie grappling with subjects they know nothing about”
The Sun TV Mag

Mail on Sunday, Event Magazine